The US Food and Drug Administration (FDA) has given emergency authorisation for the use of plasma to treat coronavirus patients.
The technique uses antibody-rich blood plasma from people who've recovered from the disease, and has already been used on over 70,000 people in the US.
President Donald Trump said the treatment could reduce deaths by 35%.
But several experts have expressed reservations about the robustness of studies into the treatment.
The announcement came a day after Mr Trump accused the FDA of impeding the rollout of vaccines and therapeutics for political reasons, and on the eve of the Republican National Convention, where Mr Trump will launch his campaign to win a second term in the White House.
"This is what I've been looking forward to doing for a long time," the president told reporters on Sunday.
"I'm pleased to make a truly historic announcement in our battle against the China virus that will save countless lives."
Mr Trump described the procedure as a powerful therapy, as he appealed for Americans to come forward to donate plasma if they'd recovered from Covid-19.
Does plasma treatment work?
The FDA had already approved the use of plasma transfusions on coronavirus patients under certain conditions, like those who are gravely ill or taking part in clinical trials.
It has now given the treatment "emergency use authorisation", rather than full approval, saying that early research suggests blood plasma can decrease mortality and improve patient health if it's administered within the first three days of being admitted to hospital. However, more trials are needed to prove its effectiveness.
The agency said it concluded it was safe after reviewing the results of 20,000 patients who had received the treatment so far.
The FDA said people under the age of 80 who were not on a respirator and received plasma containing high levels of antibodies had benefited the most from the treatment, with a 35% better survival rate a month after the treatment than those who had received plasma with a low level of antibodies.
Image copyright Getty Images Image caption Plasma from Covid survivors can be rich in antibodies, which might help the treatment of others"It appeared that the product is safe and we're comfortable with that and we continue to see no concerning safety signals," said Peter Marks, director of the FDA's Center for Biologics Evaluation and Research.
In his own comments, Mr Trump removed the FDA's nuanced language, saying the plasma treatment had been "proven to reduce mortality by 35%".
Several experts, including Dr Anthony Fauci, a member of the White House's coronavirus task force, have expressed reservations about the robustness of studies so far.
In a statement, the Infectious Diseases Society of America said that while there were "some positive signals that convalescent plasma can be helpful in treating individuals with Covid-19.... we lack the randomized controlled trial data we need to better understand its utility in Covid-19 treatment".
Jonathan Reiner, a professor of medicine at George Washington University, called it "a political stunt".
"Convalescent plasma may have some efficacy, but we need to have definitive data," he wrote on Twitter.
The World Health Organization last month said that "Covid-19 convalescent plasma can be made available on an experimental basis through local production provided that ethical and safety criteria are met for its preparation and use".
What's the latest on vaccines?
In a tweet on Saturday, President Trump said "the deep state, or whoever, at the FDA is making it very difficult for drug companies to get people in order to test the vaccines and therapeutics.
"Obviously, they are hoping to delay the answer until after [the US presidential election]," he added.
Earlier this year, US regulators gave emergency authorisation to Gilead Science Inc's remdesivir as a therapeutic treatment for coronavirus.
Meanwhile, a report by the Financial Times suggests the White House is considering granting emergency authorisation for a vaccine being developed by Oxford University and pharmaceutical giant AstraZeneca, ahead of the US presidential election on 3 November.
The White House has not commented on the story, but a spokesperson for AstraZeneca told Reuters that efficacy results for its trials were not expected until later this year.
More than 176,000 people have died from coronavirus since the start of the outbreak in the United States, according to a tally by Johns Hopkins University. Nearly 5.7 million cases have also been confirmed nationwide.