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Reuters
EasyJet has said it is cancelling holidays to all Spanish destinations for the next few weeks, but flights will still go ahead.
It said it would operate its full schedule of flights to Spain, despite the UK's decision to impose a 14-day quarantine on returning holidaymakers.
But it said it only offered holidays where there was no known requirement to self-isolate on arrival or return.
"We're really sorry for any disappointment," the firm added.
EasyJet said it had already contacted customers who had been due to have holidays in mainland Spain, the Canary Islands and the Balearic Islands.
It said they would shortly be able to get a refund.
EasyJet added that it had "a very flexible approach" for customers with existing bookings who were feeling unsure about travelling. They could change their bookings free of charge up to 28 days before departure, it said.
While flights are not being cancelled, customers who no longer wish to travel can transfer their flights without a change fee or receive a voucher for the value of the booking, EasyJet said.
It added that it was "disappointed" that the government had decided to impose a quarantine for those travelling from the whole of Spain, "since the increased occurrence of coronavirus is regional rather than nationwide".
Blanket measures
The UK's biggest tour operator, Tui, has urged the UK government not to slap blanket quarantines on whole countries.
Andrew Flintham, managing director of TUI UK and Ireland, said the government should have a "regionalised" policy.
That would mean only travellers returning from coronavirus hotspots should be forced to quarantine.
The UK imposed the restriction over the weekend after a spike in infections in some Spanish regions, including Catalonia, where Barcelona is located, and Aragon.
The French government has been telling its nationals to stay away from Catalonia, while Norway has imposed a new 10-day quarantine on all travellers arriving from Spain.
Tui has cancelled all mainland Spanish holidays until 9 August.
It has said that customers due to travel to all areas of Spain between 27 July and 9 August will be able to cancel or amend holidays and will be able to receive a full refund or the option to rebook their holiday with a booking incentive.
However, it adds that people with holidays from 10 August will be updated on 31 July.
'Unchecked' movement
Mr Flintham told the BBC that the government was "rightly nervous" about people's ability to move "relatively unchecked" around countries which had a spike of cases in certain areas.
However, he said most holidaymakers stayed in one place when they got there and should be safe if they were not in high-risk areas.
"They do not go travelling around wider Spain and then they come home again,," he said.
"Everything in life has risks, but it's about taking a proportionate risk-based approach."
Mr Flintham said that despite the option of seeking a refund, people were determined to go on holiday somewhere.
He added: "Most of our customers that we've spoken to so far, they really want to get away, so they're rebooking something else."
Waning demand
Paul Charles, spokesman for the Quash Quarantine group, told the BBC that the new rules on Spain had created "a renewed crisis of confidence" among consumers, who were now unsure whether to go anywhere on holiday for fear that the rules might change again.
He said travel firms were already seeing signs of a fall-off in demand among would-be holidaymakers.
The government's "old-fashioned" policy of blanket quarantines was "a very blunt tool" and a "national embarrassment", Mr Charles added, and should be replaced by swab tests at airports and an effective track-and-trace system for virus cases.
"Blanket quarantine kills travel," he said, adding that the policy had dashed the travel industry's hopes of a successful end to the summer season.
"It's about survival, it's not about profit," he said.
